How Brick and Mortars Are Living Alongside E-commerce

Posted on February 19, 2018

Critics have been forecasting the death of the traditional brick and mortar store in the face of the booming emergence of e-commerce sales. E-commerce has undeniably changed the retail landscape forever. Despite this, brick and mortar stores are learning how to live alongside e-commerce platforms and even incorporate online strategies of their own to protect their market in the retail industry landscape.

In Person vs Online: The Customer Experience

While offline sales are still 10x higher than online sales, the online sales market is growing 3x faster compared to traditional retail landscapes. Consumers have cited that the convenience of online shopping is a huge draw for them. Online stores are open 24/7, and no not require the consumer to physically travel to the store to purchase an item. Consumers also cite that they often find better prices online due to the ease of the ability to compare prices.

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Consumers can see, touch, and even try on the item they are seeking to purchase. Purchasing items in-store also offers the instant gratification that consumers crave, there is no need to wait days or even sometimes weeks for a product to be shipped to the consumer’s door.

Verifying the product’s quality in person also avoids the hassle of online returns. For some consumers, offline shopping also offers a social experience with friends and family that cannot be replicated online. In addition, the customer service experience in-store is often cited by consumers as being far superior to that offered by online retailers.

How Brick and Mortars Are Adapting to Change

Brick and mortar retailers have been adapting to the growth of online sales by implementing online strategies of their own, referred to as omnichannel strategies. For consumers, the omnichannel experience means that they can interact with traditional retailers across a myriad of platforms. Retailers aim to engage the consumer both online and offline to provide an integrated and cohesive experience.

A simple example is offering the consumer the ability to purchase an item online, and in turn pick-up or return the item in-store. This provides the consumer the ease of online shopping combined with the tactile experience and customer service that consumers enjoy from physical stores.

Further, the omnichannel experience also encompasses intelligently engaging consumers through marketing via social media, newsletters and interactive websites to draw consumers in stores and away from strictly online retail competitors. This way, traditional brick and mortar retailers are carving their own market online.


As the retail landscape continues to evolve, brick and mortar stores must implement new strategies to keep their competitive edge over online retailers. By incorporating omnichannel strategies and cutting edge, personalized solutions such as Prodco’s platform, brick and mortars will gain a better understanding of their customers’ needs and thus, be in a better position to provide the best shopping experience possible.

New Luxury Consumers: How to Take Advantage of these New Opportunities and Drive Performance

Posted on February 2, 2018

World economics is changing and evolving very fast. As consumers from emerging markets such as Brazil, Russia, India, China and South Africa (BRICS) are gaining purchasing power, new luxury consumers have to be considered as they will be shaping the future of luxury retailers all around the globe. In February 2017, Deloitte conducted a study across 11 countries to explore consumers’ changing attitudes and behaviors on luxury goods. The results of their survey and studies are crystal clear: luxury goods spending is still pretty robust, and is coming from consumer segments that have not been very active in the past.

Overall, only 4% of people seem to have dropped their spending on luxury goods over the last 5 years. However, growth in this particular category appears to be driven by consumers coming from emerging markets. Consumers coming from these specific markets declared a major increase of their luxury buyings of 70% in the last 5 years, compared to 52% in the more mature markets such as United States and France.

Deloitte study’s also revealed an interesting aspect of emerging markets consumers reality. As luxury goods are not accessible and affordable in their domestic countries, emerging markets shoppers are often doing their purchases while traveling in more mature countries. 40% of these consumers are choosing to buy their luxury goods abroad, while traveling for work or for pleasure.


Emerging markets have to be considered as great opportunities by retailers. If you are using the right strategy, reaching these new consumers might help your business grow exponentially. Are you thinking about expending your operations and sales to these new territories anytime soon ? Do you already generating a lot of business coming from tourism ? You’ll definitely need to adapt you stores experiences to new realities and consider different shopper’s behaviors.

Prodco is now present in 42 different countries. We have the technology, the knowledge and the data to help you operate territories that you might not already deeply know. Contact us today to start understanding the shoppers reality of the new territories you are looking to explore.

« Today at Apple » Program : A New Reflection on Specialty Retail’s Future

Posted on January 23, 2018

Providing experiences, creating proximity with shoppers, engaging consumers. If you are evolving in the retail industry, you’re probably pretty familiar with these golden pillars. Yes, it’s true that these days retailers have to push the envelope and think outside the box in order to stay relevant and keep their shoppers interested.

With its new program “Today at Apple” which launched earlier this year, Apple is bringing the meaning of community to the next level. Using an innovative way of thinking called “imagination retail”, Apple’s creative teams put together a way to transform the in-store experiences of 495 Apple Stores around the world from a product-based to a people-based business. According to the article in Forbes, each of these Apple brick-and-mortar stores will be transformed during the process, to create a community hub bound by technology and personal connections.

“We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.

Angela Ahrendts, Senior VP Retail, Apple

The primary goal of these new concepts will be to promote connections between people so they can experience human interaction instead of simply going in a store for a product purchase. It will also allow and create natural bridges between tech-savvy consumers, and everyday users. With Millenials’ increasing purchasing power and the growing number of Baby Boomers who need and use technology but may require more assistance, “Today at Apple” will definitely bring a new sense of community to the shopping experience. It will also disable the fear of using new technologies for people who are less comfortable with certain types of innovation.


“Today with Apple” can definitely be seen as the real beginning of an essential retail revolution. From the products that people use, to the experience that changes people’s lives, Apple used innovation in a very creative and disruptive way: to increase shoppers’ perceived value of visiting brick-and-mortar’ stores.

A movement such as “Today with Apple” which involves a lot of resources, including financial ones, must be primarily lead by a good knowledge of consumers. As a central principle of lead management, consumers should always be the heart of every strategic decision that will be made to generate positive growth.

Do you have an excellent knowledge of your consumers? Do you know exactly what their needs are? Having a good understanding of shopper behavior will help you and your organization innovate and imagine new ways to increase engagement, conversion rates and ultimately increase profitability.

Contact us today to learn how we can help you identify opportunities to increase customer engagement, conversion rates, and store performance.

Focus on the NRF 2018 Retail’s Big Show

Posted on January 11, 2018

NRF 2018 Retail’s Big Show is undeniably THE biggest North American event of the year for retailers coming from all around the world. It is a long awaited occasion for retail professionals to meet, network, get up-to-date with new technological innovations and create eventual or immediate strong partnerships with collaborators. Last year, the convention and EXPO attracted nearly 35,000 attendees across various industries and markets.

There are multiple conferences, labs and other activities occurring throughout the show, so we believed it would be handy to provide you with Prodco’s recommendations on which events you may want to add to your agenda. Here are a few suggestions we believe may spark your interest:



The Changing Face of Retail: A Conversation with Doug McMillon

As the face of retail tends to change and evolve constantly, some retailers like Walmart are adapting their strategies to create more integrated and omni-channel ways to reach consumers, innovate and generate performance. “The changing face of retail: A conversation with Doug McMillon” which will take place on Sunday, January 14 from 3:00pm to 3:30 might be very interesting. It is also a golden opportunity to hear Doug McMillon, President and CEO of Walmart, speak about his vision and strategic thinking.

Click here for more information on the Conference


The Brick and Mortar Stores Strike Back!

How can brick and mortar stores keep driving foot traffic and growth in 2018? It’s a question that many retailers have on their mind since the beginning of retail’s free fall following ecommerce growth. Hear Brian Kavanagh, Sr. Dir. Insights Driven Performance and Retail Evolution at The Hershey Company, and Jason Breazeale, Sr. Manager, Innovation, speak about how innovative technologies and strategies can drive customers back into physical stores. Make sure you add the conference to your schedule on Monday, January 15 from 10:30am to 11:00am.

Click here for more information on the Conference



Women run retail breakfast

Powered by Women in IT community, the “Women run retail breakfast” and networking session promises to be inspiring and empowering, especially for women in the retail industry. To attend the networking session, you’ll have to RSVP when you register for NRF 2018.


Prodco Free Demo Sessions

Stop looking at simple data reports, and start using business intelligence to drive decisions in your business. At Prodco, we do more than just door count. We measure your store’s true performance by providing the missing piece of the retail puzzle. Let us show you how we can provide you and your business with innovative technologies that will allow proper data generation, but also highly valuable insights that will really make a difference in your everyday decision making.

Book your personalized free demo with our dedicated team now



Register today to take advantage of the standard rate prices and attend the 2018 NRF Retail’s Big Show.

Come see us at booth #4345 while you are walking through the show. We will be pleased to meet you and to go through your goals and objectives to see how we can tailored solutions that will really meet or go beyond your expectations.

Four Reasons why Brick and Mortar Stores are Still Highly Valuable for Shoppers

Posted on January 5, 2018

These days, technology is everywhere! Online shopping is convenient and has never been more accessible. A large majority of the population probably thinks the era of physical stores will come to an end sooner or later. However, Retail Dive analysts seem to think otherwise. Located in Washington, DC, Retail Dive is specialized in sourcing retail shoppers’ insights. They recently conducted a survey questioning 1,425 U.S. consumers on the reasons that make them choose to shop in stores versus online.

Here are 4 reasons why shoppers keep their relationship with brick and mortar stores instead of turning themselves entirely to technology.

  1. Desire to Touch and Sample the Products

According to Retail Dive’s consumer survey, the desire to test and feel the products is the main reason why consumers still appreciate shopping at brick-and-mortar stores. 62% of respondents said that the ability to see, touch, feel, and try out the products that they are interested in purchasing was the most important part of their buying experience.

  1. Gratification of Bringing the Products Home Immediately

49% of Retail Dive’s survey respondents state that they still shop in brick-and-mortar stores. The instant gratification linked to being able to enjoy a product right after its purchase is a satisfaction consumers can’t get when they choose to shop online.

  1. Ability to Return Products Faster and Easier

20% of consumers indicate easy returns as one of the main reasons why they still want to shop in stores. Even though retailers are attempting to create hassle-free return policies for online purchases, some consumers do not yet feel comfortable with the process and therefore buying online will always be a deal breaker.

  1. Ability to Speak with Store Associates if Required

18% of respondents said that the social aspect of shopping in a brick-and-mortar stores was an important aspect of their purchase process. For these shoppers, chats, emails and phone support can’t beat a real conversation with a person who is entirely dedicated to help them make the best possible decision.


In fact, the rising popularity of e-commerce and online purchases is undeniable. However, retailers still need to deliver quality rich experiences to their consumers in-store. In the upcoming years, the real challenge will be to integrate both online and in-store shopping experiences in order to smooth the borders of online and offline shopping to create a complete Omni-channel experience.


Are you creating an engaging shopping experience for your consumers? Do you have the right tools to measure your customers’ loyalty? Are your stores’ traffic trends in line with the industry? Let us help you identify where opportunities for improvement exist and benchmark your chain against the industry. Book your free demo today.