Shopper Insight

Bring online metrics to brick-and-mortar to improve the shopping experience

Insights that go beyond traditional traffic counting

Gain deep insights into your retail operations and marketing initiatives and develop a comprehensive understanding of customer behavior and interaction within your stores



Capture Rate

Shopper Engagement

Visit Duration

Customer Loyalty

Zones & Heatmaps

Measure Operations & Marketing

Go beyond traditional traffic counting by leveraging anonymous shopper behavior data from smartphones. Track the total shopping visit from entry to exit and what areas of the store they visit, how often the return, as well as;

  • Passer-by traffic
  • Capture rates
  • Customer Loyalty (visit frequency, recency and avg. time between visits)
  • First vs. repeat visits
  • Shopper engagement and bounce rates
  • Visit duration (total store and by zone)
  • Heatmaps